The target audience of our music video isn't that different from our previous one. We have decided it will be mainly aimed towards males aged 17-25. The narrative of our music video is surrounding the effects of relationships going wrong, which results in heavy drinking by the main character. As this is not suitable for teenagers below 17, it is mostly focused on the people who would experience this kind of relationship trouble and obstacle in life.
However, it is not being said that problems like these do not occur with younger people too. It is very apparent in todays society that many people below 17 face alcohol and relationship problems as bad as in the storyline. So, by using the main character as a teenager, it may help the audience who are younger relate to the song.
Furthermore, the focus on the male gender could be reversed. The fact that Esco Williams is a male singer meant that we needed a male main character in order for it to work. However, we want our music video to be able to relate to females too, but obviously with the male being the focus in the video it will be mainly aimed at male teenagers.
We chose the younger audience of teenagers because of the artist himself. He is quite young and so the urban and youthful song genre will hopefully appeal to a younger target market, making it more successful.
No comments:
Post a Comment