Target Audience

The target audience of our music video is males and females aged 15 to 18. We believed that the genre of pop/hip hop would relate more to this age group because they are the ones who inspire it. A lot of current hip hop artists are young, and their mainstream group of fans are between the ages of 15-18. 

Furthermore, the target audience is specified to males and females who have overcome relationship troubles or are going through them. The music video and lyrics really relate to the subject of heartbreak, so, it would specifically be aimed at this target audience.

Genre Conventions

Here are the main genre conventions of music videos, some of which we will need to include in our AS Level coursework:

• Close ups of the artists face - The audience needs to know who the record label is advertising
• Credits to the record label
• Iconography - Eventually, this could become a part of their star image
• Dreary/dull lighting and colours to signify the mood and genre of the song
• Setting - The bleak and cloudy harbourside to represent the mood and how the artist goes here in order to think

Narrative Conventions

The narrative of our music video revolves around romance and the break up of a relationship. So, the typical narrative conventions shown in these kinds of storylines include:

• Boy meets girl
• Romance and love 
• A problem occurs in the relationship
• The break down of a relationship
• The boy/girl is heartbroken, looking back at old memories with each other
• Resolution

In our music video, we are including this kind of narrative. However, instead of in most 'pop' music, the boy will be the one regretting the actions towards the girl. Typically, the girl is the one who is upset, who sings about her feelings. I think this was a good idea because it differs from the average songs in the music industry, showing the feminine side of males, which isnt usually shown in the media.