Genre Conventions

Here are the main genre conventions of music videos, some of which we will need to include in our AS Level coursework:

• Close ups of the artists face - The audience needs to know who the record label is advertising
• Credits to the record label
• Iconography - Eventually, this could become a part of their star image
• Dreary/dull lighting and colours to signify the mood and genre of the song
• Setting - The bleak and cloudy harbourside to represent the mood and how the artist goes here in order to think