The target audience of our music video is males and females aged 15 to 18. We believed that the genre of pop/hip hop would relate more to this age group because they are the ones who inspire it. A lot of current hip hop artists are young, and their mainstream group of fans are between the ages of 15-18.
Furthermore, the target audience is specified to males and females who have overcome relationship troubles or are going through them. The music video and lyrics really relate to the subject of heartbreak, so, it would specifically be aimed at this target audience.
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