We have chosen the artist Esco Williams because he is not a well known artist. Part of the specification is that we promote an up and coming artist, and using him will hopefully do so. We didn't want to use a very well known song that is on social media or in the charts a lot. This is because people who listen to this kind of music will create certain expectations in their heads of what a music video like this should look like. Additionally, we wanted to try something different and use something that would keep us excited and create a challenge for us.
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