Maslow's Hierarchy of Needs

Maslow's Hierarchy of Needs expresses the basic and essential aspects that we, as humans need in our lives. It is a motiviational theory which explores the way in which humans fulfil these needs.

• The first hierarchy is Physiological needs. These are things such as breathing, food, water, sleep, sex, homoeostasis and excretion. He discusses the idea that if we do not have these basic things, we will be motivated to fulfil them in order to live.
• Next in the hierarchy is the Safety needs. These aspects are very much revolved around self actualisation and the things we need in life in order for us to grow and be the best that we can. They include security of the body, of employment, of resources, of morality, of the family, health and property.
• Furthermore, the next hierarchy is the Love/Belonging needs in life. These are aspects such as friendship, family and sexual intimacy. These aspects involve being interactive and communicating with people - if these are not met, then we will motivate ourselves to do so or we will not be the best that we can.
• Next is the need for Esteem. Maslow discussed that he thought there were two aspects to this need - the reputation other people have for you, as well as the self respect and way you see yourself. These needs include: self esteem, confidence, achievement, respect of others and respect of others. Returning respect from both ends of the spectrum is what makes us happy in ourselves.
• Finally, the Self Actualisation need. Maslow explains that these are needed in order to live up to our full potential. These aspects include: morality, creativity, spontaneity, problem solving, lack of prejudice and accepting facts. These things will help find your purpose, drive you and motivate you to be the best that you can be,  

In order to create a successful music video project, it needs to relate closely to the target audience of males aged 17-25. 

One aspect of Maslow's Hierarchy of Needs relating to our storyline is the Safety basic needs such as health. It is evident that the main character in our music video has resulted to alcoholism and so needs to fulfill this aspect of life. This could be relatable to the target audience because as humans we undergo the same problems.

Another basic need relating to the music video could be Love/Belonging needs. The storyline very much involves the problem between a boy and girl in a relationship which fulfils the need for love. Watching a music video which shows someone go through these problems may help the target audience with their own.

Finally, Esteem is something in the Hierarchy of Needs which may help the target audience. In our music video, the main character undergoes a lot of discomfort and troubles in life but seeing the 'light at the end of the tunnel' is a positive. He eventually finds himself and the self respect that was lost for a long time - he also meets a girl at the end. This is an aspect of the music video in which many viewers may find to help them.